I’d do it for half that.

BBC NEWS | Entertainment | Digital switchover is ‘a mystery’

It states that dispite a £200Million campaign people don’t understand that the tick means you can watch digitial TV and it will work when the terestial signal is switched off..

Listen UK government.  It’s not difficult.  For £100Million pounds I’ll visit every home in the land and explain it to them, and then retire to my private island..